by Brody K. Truce Senior Staff Writer In what has become an unsurprising bit of news, the board of trustees at the Pittsburgh College of Design & Fashion have voted to change their school colors for the fifth consecutive year. In a press release sent early last week, Director of Communication Jack Bergen announced that [...]

by Matthew Michael Freelance Writer Officials at Benjamin Phillips University have been in public relations damage-control mode since April 20, the day the British Petroleum oil company gained notoriety for the largest offshore oil spill in US history. Everything from admissions messages to the university name itself are being evaluated in the context of this [...]

The University of North Carolina, in an attempt to re-image itself after its Tar Heels basketball team’s terrible performance and public relations nightmares, has hired a creative team to develop fresh ideas for rebranding. Following the lead of UNC’s most famous alumnus, Michael Jordan, who rebranded himself several times throughout his career, the creative team [...]

by Brody Truce Senior Staff Writer This year’s ACUHO-I Conference in Austin, Texas has been a powerhouse of impressive presentations. Of note was Teri Bump’s “Hip and Sage” presentation about networking and personal branding. One participant, Laci Dibler, took Teri’s presentation to heart. Literally. “I was just so inspired by Ms. Bump’s presentation about personal [...]

by Anselmo Watkins Freelance Writer Mitchell Kluge the newly hired manager of Web Communications Group at Wisconsin’s Beisall University is proving that sharp ideas, rather than traditional expertise, are the key to success in his new position. “It is a great team, and they did some really good work before I got here,” Kluge said, [...]