The University of North Carolina, in an attempt to re-image itself after its Tar Heels basketball team’s terrible performance and public relations nightmares, has hired a creative team to develop fresh ideas for rebranding. Following the lead of UNC’s most famous alumnus, Michael Jordan, who rebranded himself several times throughout his career, the creative team [...]

by Brody Truce Senior Staff Writer This year’s ACUHO-I Conference in Austin, Texas has been a powerhouse of impressive presentations. Of note was Teri Bump’s “Hip and Sage” presentation about networking and personal branding. One participant, Laci Dibler, took Teri’s presentation to heart. Literally. “I was just so inspired by Ms. Bump’s presentation about personal [...]

by Irma Pelt Senior Staff Writer Staff at Saperstein College are experiencing a professional existential crisis after a series of events has caused raised questions about their influence on campus. “I’m like everyone else in student affairs,” said Megan Haddad, coordinator of student leadership programs. “I believed that the university couldn’t function without me.” Due [...]

by Anselmo Watkins Freelance Writer Mitchell Kluge the newly hired manager of Web Communications Group at Wisconsin’s Beisall University is proving that sharp ideas, rather than traditional expertise, are the key to success in his new position. “It is a great team, and they did some really good work before I got here,” Kluge said, [...]

I started writing for Cronk News in December 2009. It was on a whim after being recruited by Leah Wescott. I thought I would write one or two articles and then be done with the experience. I never could have predicted the popularity of my articles. The decision to reveal my identity was not an [...]